Our client, a career accelerator, sought a friendly, yet intelligent and credible website that would promote its job coaching services and gated free resources.
The initial site lacked consistency across color, imagery, and typographic hierarchy.
I created an initial set of wireframes that map content placement for cohesive storytelling, and to illustrate the company’s credibility and track record. I also began developing an organizational system for the client’s diverse sets of resources.
In the second set of wireframes, we moved to create a more interactive experience that encourages users to flow across the site.
The redesign resulted in a cohesive design system that has increased conversion rates for newsletter signups, service inquiries, and sales.