Easy Group Airfare Website
Easy Group Airfare is a travel startup that prioritizes safety, flexibility, and transparency throughout the booking process.
My team and I were given the task of designing a website that speaks to Google Search trends around group travel, reduces questions for EGA Travel Experts, and increases conversion rate.
The initial site had a small sitemap, and short user flows that lacked opportunities for conversion.
I collaborated with content strategist Andrea Salemi to create segmented user journeys that minimize user questions for EGA Travel Experts.
We designed an interactive travel insurance tool that encourages users to purchase a policy, and routes them to the CDC.
We designed an interactive 404 animation to enhance user experience.
I developed a CRM strategy to simplify workflow for EGA Travel Experts through email automation and software integrations.