Easy Group Airfare Website
Easy Group Airfare is a travel startup that prioritizes safety, flexibility, and transparency throughout the booking process.
My team and I were given the task of designing a website that speaks to Google Search trends around group travel, reduces questions for EGA Travel Experts, and increases conversion rate.
The initial site had a small sitemap, and short user flows that lacked opportunities for conversion.
I collaborated with content strategist Andrea Salemi to create segmented user journeys that minimize user questions for EGA Travel Experts.
I designed an interactive travel insurance tool that encourages users to purchase a policy, and routes them to the CDC.
We designed an interactive 404 animation to enhance user experience.
I developed a CRM strategy to simplify workflow for EGA Travel Experts through email automation and software integrations.